Definition of the most used technical terms in SEO for dummies
You want to become the undisputed “sensei” in SEO word mastery. This article is for you. Here are some definitions of technical terms most used by SEO consultants.
Trust Flow or TF
Trust Flow, also called TF, of the Majestic solution is an indicator to measure the quality or trust of links pointing to a website. This indicator is based on a score between 0 and 100. A site with one or more trusted links will have a higher score while a site with one or more questionable links will have a lower score.
Citation Flow or CF
Citation Flow, also known as CF, of the Majestic solution is an indicator to measure the popularity or quantity of a link pointing to a website. This indicator is based on a score between 0 and 100. A site with a high CF is a site which receives a large number of links.
Topical Trust Flow or TTF
Topical Trust Flow, also called TTF, of the Majestic solution is an indicator for measuring relevance or influence in one’s key themes. This indicator is based on a score between 0 and 100.
Domain Referent or DR
The Referring Domain, also called RD, not to be confused with Domain Rating (DR) of the Ahref solution, is the number of unique domains pointing to the site. If you have several links from the same site, they will be counted as a single referring domain even if they point to different pages of your site.
This indicator is found in most solutions such as Majestic, Ahref, Semrush…
Backlink or BL or Inbound Link
The Backlink, also called BL is an incoming link pointing to the website. Unlike the RD, it is the total number of links pointing to the website. If you get several links from the same site, it will be counted x times the number of links or backlinks. The number of backlinks is always greater than or equal to the number of referring domains. Make sense!
Outbound or external link
An outbound link, called an external link, is a link that points from a website to another website. It leads the user to a new source of information than the original website.
Hypertext link
Hyperlinks are links to which you are directed, whether they are inbound or outbound.
Anchor link
The Anchor link is the text under which the hyperlink is put. We often talk about over-optimized, optimized, semi-optimized or non-optimized links etc.
Internal linking / Internal link or internal linking
Internal linking refers to the internal links (or internal netlinking) of a site. These are links located on your site that refer to other pages of your own site. The purpose of internal linking is to optimize your pages and improve their navigation.
Authority link
The authority link is an outbound or inbound link from a trusted website such as government sites, well-known media sites …
The nofollow attribute
The nofollow attribute is to indicate to search engine robots not to take into account the link or not to transmit SEO content for the calculation of the popularity of a website.
The Dofollow (follow) link
The Dofollow link is a simple link. There is no attribute for Dofollow links, they are present by default. The notion Dofollow refers to links that search engine robots can follow and thus transmit popularity or SEO value whether internal or external.
Domain Authority or DA
Moz’s Domain Authority, also known as DA, is an indicator that measures the strength of a website on a scale of 0 to 100. 100 being the highest score. The DA uses more than ten factors in its calculations.
Domain Rating or DR
Ahref’s Domain Rating, also known as DR, is an indicator that measures the strength of a website’s backlink profile compared to other sites in their database on a scale of 0 to 100. 100 being the highest score.
Does this list seem incomplete? Do not hesitate to contact us on support@paper.club
SEO netlinking is an integral part of the natural referencing strategies chosen by many SEO experts. After a complete review of your website: technical, semantic … It is time for you to prepare your netlinking campaign. But where to start? How to do it?
Before undertaking an SEO netlinking campaign
It is important to perform a netlinking check to determine the profile of inbound links or backlinks that you perceive on your website. You have many tools like Ahref, Semrush, SEObserver or Majestic. The objective is to make an inventory of your website and your competition.
To ensure the effectiveness of a good SEO netlinking strategy, regular verification of backlinks is necessary. Here is a list of questions you can ask yourself:
- How many inbound links do you have?
- What is the authority of the inbound links?
- What is the nature of my links?
- Where do the links come from?
- What are the themes of the sites where my links come from?
- How were they created?
- What is the anchor used?
- What pages are my links targeting?
- How long did it take me to get my links?
- How many links did you lose?
- What is the evolution of my site on the targeted keywords ?
- What are your positioned keywords ?
- What is my competition ?
How many inbound links do you have?
Determine the number of inbound links. Do these links come from a single domain or from several different domains? This allows you to identify if your links are present on all the pages of the same site in the footer for example or on several different sites.
What is the authority of the inbound link sites?
Identify if the link quality you perceive is good: Trust Flow, Citation Flow, Domain Rating or Domain Autority whether it is on the precise url of origin or on the main domain.
What is the nature of my links?
Know the types of links. They can be ” dofollow “, ” nofollow “, ” ugc ” or ” sponsored ” links. This allows you to measure your natural link balance. Having only dofollow links may seem artificial in the eyes of Google.
Where do my links come from?
Are the inbound links from blogs, news sites, e-commerce sites or government sites?
What are the topics of the sites from which my links come?
Are the sites from which my links come from the same topic as my activity?
How were they created?
Were the links created via a communication campaign, press relations, expertise articles…?
What is the anchor used (or hyperlink)?
The definition of anchors is quite different according to SEO consultants, the main thing is just to understand the basic principle.
Are the anchors obtained:
- over-optimized or exact : Netlinking agency (contains only exact keywords)
- optimized : Netlinking agency (contains keywords + stop word)
- semi-optimized : Paper Club, netlinking agency in Paris or buy backlinks with our agency (contains keywords + brand + stop word)
- non-optimized or de-optimized or natural : ” Click here ” or ” https//paper.club ” or ” Paper Club ” (these are generic terms, url or brand, it does not contain any keyword)
Be careful to manage the balance of your anchors!
What are the pages targeted by my links?
Is it just the home page? Product or service pages? Knowing how the SEO juice is distributed allows you to better distribute it later and therefore optimize your pages for better linking.
How quickly did I get my links?
Is it one per month? 2 per month or more? It is necessary to know the number of links you have obtained over time to plan your campaign. A campaign is carried out over time and gradually.
How many links have you lost ?
How many links are you losing every month? And why? Do you have the possibility to solve or fix it?
What is the evolution of my site on my targeted keywords?
Knowing how your keywords are positioned on the SERP is an imperative, it can have positive or negative consequences on your business. To have a good follow-up of keywords via tools like Monitank, Cocolize, Semrush is necessary in particular to follow also your competition.
What are your positioned keywords?
Knowing your keywords that rank on search engines may allow you to change your targeted keyword strategy.
What is my competition?
There are 2 aspects to separate the competition that we know because they have the same activity as you and sell the same products and the competition on search engines on targeted keywords. We will ask ourselves the same questions as before to understand what the competition has put in place. This allows us to know the effort required to achieve a better position and understand the reasons why they are positioned before you. Do they have more links than you? What are the anchors defined? Which pages? etc.